Tag Archives: women

Moms and Mobile Shopping

Posted on May 25, 2013 by bermanevansretail

According to a 2013 survey by Alliance Data,  the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | 1 Comment

The Power of Women in the Marketplace

Posted on April 17, 2013 by bermanevansretail

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments

Marketing Practices and Small Businesses

Posted on March 7, 2013 by bermanevansretail

Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices. As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , | Leave a comment