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Tag Archives: Walgreens
In-Store Mapping and Mobile Media
Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged aisle411, customer expectations, customer loyalty, customer service, experiential retailing, Home Depot, information, merchandising, mobile shopping, multichannel, opportunity, planning, shopping, store layout, Walgreens
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Walgreens Booming New Loyalty Program
For decades, Walgreens has been one of the world’s leading drugstore chains. And it has always prided itself on excellent customer service and a loyal following. Now, it is taking its customer loyalty efforts to a new level. According to Patricia Odell, … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Balance Rewards, customer expectations, customer loyalty, customer service, drugstore, experiential retailing, Odell, opportunity, planning, shopping, success, tips, Walgreens
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Tips for Better Store Branding
Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Best Buy, customer expectations, entrepreneur, experiential retailing, Macy's, merchandising, retail image, retail positioning, shopping, social media, store name, Target, tips, trends, Wal-Mart, Walgreens
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Retailing: From A to Z 