Tag Archives: video

A Video Look at the Glade Boutique

Posted on December 16, 2014 by bermanevansretail

SC Johnson, a maker of household products, including Glade, has opened a Glade “popup” store in New York City. This store will be open through December 23, 2014.  Take a look at the company’s fun YouTube video: “Follow host Audrina Patridge as … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , | Leave a comment

Gucci’s Mobile Apps Enhance the Customer Experience

Posted on November 17, 2014 by bermanevansretail

Learn how Gucci is arming both its customers and store teams with mobile apps that have enabled this luxury retailer to provide even better personalized customer service.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Store Associates and Customer Relationships

Posted on November 6, 2014 by bermanevansretail

It is imperative that store-based retailers recognize the importance and value of store associates in customer relationships. Some get this; others do not. Recently, Cognizant conducted a study on this and concluded that: “Store associates are the last resource shoppers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments