Tag Archives: trends

Pinterest Pins Becoming “Buyable”

Posted on July 24, 2015 by bermanevansretail

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

The Stages of Social Media Engagement

Posted on July 23, 2015 by bermanevansretail

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others. As reported by Simply Measured: “Nearly … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Knowing Anna: How Well Do You Understand Your Customers?

Posted on July 21, 2015 by bermanevansretail

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment