Knowing Anna: How Well Do You Understand Your Customers?

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers.
Here is an example from Teradata:
“Catch the moment — Marketing that connects with Anna. What would you do if you knew exactly how to connect with each customer as an individual? Teradata Marketing Applications transforms your data analysis into the individualized insights you need to deliver the right offer, at the right moment, via the right channel. Connect one-to-one with your customers from a single platform and turn insight into foresight.

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

One Response to Knowing Anna: How Well Do You Understand Your Customers?

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