Tag Archives: Teradata Marketing Applications

Knowing Anna: How Well Do You Understand Your Customers?

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment