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Tag Archives: Teradata Marketing Applications
Knowing Anna: How Well Do You Understand Your Customers?
With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged customer expectations, customer satisfaction, experiential retailing, multichannel, Teradata Marketing Applications, tips, trends, video
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