Tag Archives: trends

FIFTY Social Media Tips!

Posted on August 25, 2012 by bermanevansretail

Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.” The company has published a series of white … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 2 Comments

New Ikea Catalogs: A 3-D Look

Posted on August 24, 2012 by bermanevansretail

Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Cross-Channel Retailing: A Special Report

Posted on August 23, 2012 by bermanevansretail

Click the image below to access a new report on the multiple touchpoints involved with retailing today. This is a topic about which one can never learn enough! As the report notes: “The terms multi-channel, cross-channel, and omni-channel are used … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , | Leave a comment