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Tag Archives: trends
Tips for Better Store Branding
Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Best Buy, customer expectations, entrepreneur, experiential retailing, Macy's, merchandising, retail image, retail positioning, shopping, social media, store name, Target, tips, trends, Wal-Mart, Walgreens
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Coach Wins Damages Against Online Counterfeiters
Manufacturers and legitimate retailers are typically very diligent in protecting their rights to their brands, logos, designs, etc. The illegal counterfeiting business has become a multi-billion enterprise around the world. Many legitimate firms have sued to protect their rights. Coach — … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, Coach, competition, counterfeiting, damages, ethics, global retailing, illegal, legal judgment, online shopping, trends
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Ikea’s Optimistic Look at the Future
Ikea, the global, Swedish-based furniture and accessories chain, is nothing if not ambitious — even in this tough worldwide economy. According to Anna Molin, writing for the Wall Street Journal: “Ikea, the Swedish furniture giant, expects to increase revenue as … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged business model, customer expectations, furniture, global retailing, Ikea, location, merchandising, multichannel, opportunity, promotion, strategy, success, Sweden, trends
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Retailing: From A to Z 