Tag Archives: trends

How Small Businesses Can Determine Their Financial Value

Posted on February 3, 2013 by bermanevansretail

Let’s say that you owned a gift shop, a restaurant, or a clothing store for five years. Wouldn’t you WANT to know what the financial value of your business is? Of course, you would. But most small business owners have no … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Online Shopping: Follow the Bouncing Prices

Posted on February 2, 2013 by bermanevansretail

Online retailing enables companies to regularly (instantly, if they like) change the prices they offer — to reflect competition, low or peak seasons, sales of particular items, and so forth. This means, for both buyers and sellers, product pricing is … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment

Free Internet Connections at McDonald’s

Posted on February 1, 2013 by bermanevansretail

For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free.  Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment