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Tag Archives: trends
The Value of Point-of-Sale Materials in a Digital Era
Although online shopping and social media continue to grow and transform the retailing experience, point-of-sale materials remain a critical factor for store-based retailers. Consider these observations from FESPA, a global federation of 37 national associations: “Point of Sale (POS), promotional, and … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, impulse, multichannel, online shopping, opportunity, planning, point of sale, POS, promotion, purchase, shopping, social media, success, technology, trends
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Pinterest: A Valuable Social Media Tool
Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. For example, see these two previous posts: Better Understanding Pinterest and The Appeal of Pinterest to Retailers. Today, according to Crispin … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, global, merchandising, Pinterest, promotion, segmentation, shopping, social media, trends
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Wi-Fi and Mobile Shopping
With the raid growth of Wi-Fi (both public and in-store), mobile shopping is moving to a whole new level. As eMarketer reports: “Shoppers are taking full advantage of the information they can access using their mobile devices. JiWire’s survey of … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, JiWire, mobile shopping, opportunity, shopping, smartphone, technology, trends, Wi fi
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Retailing: From A to Z 