Tag Archives: social media

The Boom in Location Tagging: An Opportunity for Retailers

Posted on August 27, 2012 by bermanevansretail

It is certainly time for retailers to better understand how people are using location tagging via their mobile devices — and to act appropriately in driving more of those people to their stores. As reported by eMarketer: “Mobile audience media … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment

Angie Hicks: Angie’s List Founder

Posted on August 25, 2012 by bermanevansretail

In 1995, Angie Hicks founded Angie’s List, as a small company that helped its customers find the best service business to solve a particular issue (such as a plumbing leak or a car repair). Today, Hicks remains as the company’s chief marketing … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

FIFTY Social Media Tips!

Posted on August 25, 2012 by bermanevansretail

Vocus provides an integrated marketing and public relations software suite that “combines social marketing, search marketing, E-mail marketing, and publicity into a comprehensive solution to help businesses attract, engage, and retain customers.” The company has published a series of white … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | 2 Comments