Tag Archives: social media

The Business Web Site as a Soap Box?

Posted on September 12, 2012 by bermanevansretail

Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Grocery Stores Shifting Much More to Social Media

Posted on September 10, 2012 by bermanevansretail

With the continuing decline in their long-time favorite advertising medium (newspapers), many food retailers are planning to do a lot more promotion through social media over the next 5 years. Click the eMarketer chart to learn more.

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 2 Comments

Express and Social Media

Posted on September 4, 2012 by bermanevansretail

Express is a specialty apparel and accessories retail chain that mostly targets its merchandise at 20- to 30-year-old female and male shoppers. As such, the firm has been a leader in the use of social media — even offering its products for sale … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment