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Tag Archives: shopping
Online Shopping in Developing Countries
Online shopping is growing everywhere around the world, including developing markets. Recently Jana, a research firm specializing in mobile media, conducted a survey of online shopping by mobile phone users in five developing countries: India, Kenya, Nigeria, Philippines, and South Africa. … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, eMarketer, experiential retailing, global, Jana, mobile shopping, multichannel, online shopping, opportunity, promotion, shopping, social media, trends
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Food Retailing in Latin America
In Latin America, consumers have a distinctive shopping pattern for food items. According to a recent study by Nielsen: Latin America has “a bounty of fresh food options for consumers, fueling frequent shopping trips for everything from tantalizing fruits to … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged customer expectations, experiential retailing, global, infographic, Latin America, location, merchandising, multichannel, Nielsen, opportunity, shoppers, shopping, trends
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The Power of Women in the Marketplace
Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading
