Tag Archives: shopping

Online Shopping in Developing Countries

Online shopping is growing everywhere around the world, including developing markets. Recently Jana, a research firm specializing in mobile media, conducted a survey of online shopping by mobile phone users in five developing countries: India, Kenya, Nigeria, Philippines, and  South Africa. … Continue reading

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment

Food Retailing in Latin America

In Latin America, consumers have a distinctive shopping pattern for food items. According to a recent study by Nielsen: Latin America has “a bounty of fresh food options for consumers, fueling frequent shopping trips for everything from tantalizing fruits to … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , | Leave a comment

The Power of Women in the Marketplace

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 3 Comments