Tag Archives: shopping

Advertising Age’s Purchase-to-Ad Data Trail

Posted on April 12, 2013 by bermanevansretail

Want to see how a retailer develops and uses its database once a credit-card purchase is made? If yes, then read on. Here’s an illustration, as described by Kate Kaye for Advertising Age: “When Maya buys a pair of running shoes … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

“Just Looking” Fees, Really?

Posted on April 10, 2013 by bermanevansretail

It seems that some retailers will try just about anything to generate revenues and profits. But, such tactics may turn off shoppers. What do you think of this new tactic? According to Gregory Smith, writing for POPAI: “Before the rise … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments

This Is Not a Surprise: Ron Johnson Out as J.C. Penney CEO

Posted on April 9, 2013 by bermanevansretail

J.C. Penney has had trouble for quite a while. So, it went way out on a limb; and in late 2011, it hired Ron Johnson, the person who had designed and overseen the highly popular Apple Store chain. But Johnson … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment