Food Retailing in Latin America

In Latin America, consumers have a distinctive shopping pattern for food items.
According to a recent study by Nielsen: Latin America has “a bounty of fresh food options for consumers, fueling frequent shopping trips for everything from tantalizing fruits to tasty baked goods. Latin Americans shop for fresh foods an average of three times per week, but make four trips a week for bread and bakery products according to new findings from the Nielsen Global Survey of Fresh Foods, (which surveyed more than 29,000 respondents with Internet access from 58 countries). Traditional, small self-service mom and pop stores are most common throughout the region, but supermarkets are popular destinations for fresh food. Roughly one-third of respondents shop for their fresh foods at specialty retailers such as butchers, bakeries, and open market fruit and vegetable shops.”
Click on the infographic to learn more from Nielsen.

This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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