Tag Archives: segmentation

Catering to Buyer Personas: Infographic and Video Examples

Posted on June 16, 2015 by bermanevansretail

Virtually all marketers are familiar with — and most apply — the concept of market segmentation. One under-appreciated way of segmenting consumers is through the use of buyer personas, which are composite identities that represent the types of prospects (segments) … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 1 Comment

The Pre-Millennial and Retailing

Posted on May 11, 2015 by bermanevansretail

Pre-millennials are those born in the 1980s and 1990s. This group is an important one for the future of most retailers. BearingPoint has done a lot of research on this market segment. Take a look at an infographic and a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Pricing in Action: Discount Wedding Dresses

Posted on April 23, 2015 by bermanevansretail

Discount prices are still a major competitive advantage, even as global economies emerge from the Great Recession. One deep discounter is Bootleg Betty, located in Knoxville, Tennessee. Bootleg Betty reports that: According to a report published by The Knot in … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 2 Comments