Tag Archives: segmentation

Can RadioShack Be the “Neighborhood Technology Playground”?

Posted on June 1, 2013 by bermanevansretail

RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

The Impact of Color on Shopping Behavior

Posted on May 15, 2013 by bermanevansretail

Take a look at this interesting infographic on how shopping is influenced by color from KISSmetrics.  

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment

More on Studying Men as Shoppers

Posted on May 13, 2013 by bermanevansretail

A lot of attention has been devoted to the power and characteristics of women shoppers — and rightfully so. Click here, for example. But, most retailers also need to enhance their knowledge base regarding men as shoppers. With that in … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment