Tag Archives: promotion

Toys with Love: A Small Business Success

Posted on July 23, 2013 by bermanevansretail

As we know, small retailers and entrepreneurs contribute a lot to the marketplace and give shoppers another option to the regional/national chain. One very successful such retailer is Toys with Love, which operates two stores in New Jersey. There are … Continue reading →

Posted in Career Useful Information, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , | 1 Comment

Interactive Technology Becoming More Important

Posted on July 22, 2013 by bermanevansretail

Technology-based experiential retailing is becoming more of a key competitive advantage for retail stores in their fight against customer showrooming. Retail Touchpoints recently published an excellent report on this topic, written by Jonathan Lee, entitled Using Innovative Technology to Address the Showrooming … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , | Leave a comment

Turning Cell Phone Users into Positive Social Media Commenters

Posted on July 15, 2013 by bermanevansretail

For a long time, many retailers have set strict policies against taking photos in their stores — and they have especially been upset with cell phone users snapping photos. Now, some retailers have recognized that cellphone shots can be turned … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments