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Tag Archives: promotion
Wal-Mart and Coca-Cola Collaborate
Cooperative advertising is a great tool for retailers and their channel partners. Recently, Wal-Mart and Coca-Cola embarked on such a collaboration. As reported by Patrycja Malinowska for Path to Purchase Institute: “Wal-Mart and Coca-Cola Co. have united to present ‘Effortless Meals’ that … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged advertising, Coca-Cola, cooperative advertising, customer expectations, customer loyalty, experiential retailing, merchandising, multichannel, opportunity, planning, promotion, video, Wal-Mart
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Retail Planning Is More Complex Than Ever
In this tough economic environment, retailers need all the help that they can get. So, an excellent article from Wilson Perumal & Company on “Complexity in Retail: Why Companies Must Adapt in Order to Survive” is particularly timely. According to Wilson … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, merchandising, multichannel, opportunity, planning, promotion, retail analytics, strategy, tips, trends, Wilson Perumal
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Amazon.com’s New Birthday Gift Card Program
Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers. As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, experiential retailing, Facebook, merchandising, Multichannel Merchant, opportunity, promotion, social media, video
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Retailing: From A to Z 