Retail Planning Is More Complex Than Ever

In this tough economic environment, retailers need all the help that they can get. So, an excellent article from Wilson Perumal & Company on “Complexity in Retail: Why Companies Must Adapt in Order to Survive” is particularly timely.
According to Wilson Perumal: “We’re living in a time of incredible business complexity. Retail was perhaps the industry most affected by growing complexity in recent years – retailers that learned to master good complexity and limit the impact of bad complexity, gained a competitive advantage and beat their competitors. In the past, retailing was a relatively simple business:   You selected the right product range, bought the selected products at the lowest possible price and at the right quantities, merchandized the products in your stores, managed stock availability with supply chain efficiency and marketing efforts, and at the end of the retail cycle you exited old lines with minimal cannibalization. Simple. This simplicity allowed companies to benefit from scale. The larger the retailer, the better the scale advantage it had in every step of the Retail Cycle. Those days are over.”
Click the image to read more from Wilson Perumal.

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , , . Bookmark the permalink.

3 Responses to Retail Planning Is More Complex Than Ever

  1. JVClair says:

    Reblogged this on MyRetailCloud Blog.

  2. Pingback: Retail Planning Is More Complex Than Ever | Ret...

  3. Asaf Navot says:

    Thank you for sharing.
    Additional retail blogs are available on http://www.wilsonperumal.com/blog/category/retail/

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