Tag Archives: planning

May the Force Be with YOU — and Your Toys

Posted on December 2, 2015 by bermanevansretail

Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza. According to Bloomberg Business: “After Star Wars Episode III: Revenge of … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment

Marketing in the Fast-Food Industry

Posted on December 1, 2015 by bermanevansretail

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Why Will Some Retailers Be Off-Target This Holiday Season?

Posted on November 25, 2015 by bermanevansretail

Predictions for this holiday selling season are quite conservative, as many consumers remain tight-fisted. Despite the improving economy, many people are not overly optimistic about the future. As Retail TouchPoints notes, retailers will also share some responsibility if their holiday … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment