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Tag Archives: planning
The Power of Women in the Marketplace
Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading
What Are the Traits of Good Employees?
As we’ve reported before, it is imperative for companies to have good, customer-oriented employees. So, what traits describe the best employees? According to Ken Sundheim, a Forbes contributor: “When hiring for any size business, it’s not what the candidates know … Continue reading
Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together
Tagged best, career, customer expectations, customer loyalty, customer service, employee, entrepreneur, experiential retailing, job, opportunity, planning, retail analytics, success, tips, trends
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New Data on Retailers and Social Media
As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, eMarketer, experiential retailing, Facebook, multichannel, opportunity, planning, promotion, retail analytics, segmentation, social media, trends
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Retailing: From A to Z 