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Tag Archives: opportunity
Prof. Joel Evans’ YouTube Channel
As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. There are 11 video clips I have done for Hofstra University to start. So, … Continue reading
Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career)
Tagged identity theft, opportunity, planning, privacy, video, YouTube
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Facebook Tagging on Hangers?
Many retailers recognize the importance of Facebook and are actively involved with this social media platform. Some are going to highly unusual lengths to engage their customers. Consider this approach, as reported by Meghan Kelly for Venturebeat.com: “Facebook is constantly … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Brazil, C&A, experiential retailing, Facebook, global, merchandising, opportunity, promotion, social media, technology
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Retailers and Their Designer-Partners
One way that many retailers have attempted to stand out in today’s crowded marketplace is to arrange exclusive deals with designers. This enables the retailers to carry merchandise lines that are exclusive to them. Thus, even the competition for designer-partners … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged and Gap now has a children's collection, apparel, competitive advantage, customer expectations, customer loyalty, designer, Diane von Furstenberg, experiential retailing, fashion, Georgina Chapman of Marchesa, H&M, J.C. Penney, Kohl's, merchandising, Narciso Rodriguez, opportunity, Phillip Lim, planning, Target, trends, unique, Versace, video
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Retailing: From A to Z 