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Tag Archives: opportunity
Outstanding Retailers at Cross-Channel Marketing
For the third year, Retail TouchPoints has presented its Channel Innovation Awards to 10 retailers: “This award program is designed to honor retailers who are achieving cross-channel success in today’s challenging retail environment.” Click the image to see the 2013 winners. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing
Tagged cross-channel, customer expectations, customer loyalty, customer service, experiential retailing, global, merchandising, multichannel, online shopping, opportunity, planning, promotion, Retail Touchpoints, shopping
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In-Store Mapping and Mobile Media
Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged aisle411, customer expectations, customer loyalty, customer service, experiential retailing, Home Depot, information, merchandising, mobile shopping, multichannel, opportunity, planning, shopping, store layout, Walgreens
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Domino’s Slows Down to Make Better Pizza
Domino’s has certainly turned things around with its better-made pizza, several new pizza products, and clever TV ads. Check out the Domino’s slowing down ad and the new humorous ad in India.
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career)
Tagged competition, customer expectations, customer loyalty, customer service, Domino's, experiential retailing, global, India, location, merchandising, opportunity, strategy, success, video
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Retailing: From A to Z 