Tag Archives: Nielsen

Retailers Must Respond to the Shopping Needs of the Senior Market

Posted on June 13, 2014 by bermanevansretail

Retailers beware! Seniors not only buy different goods and services than shoppers of other generations, they also shop differently. Consider these observations — and the chart below — from Nielsen: “We’re all getting older, but we’re also living longer. And … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Discounts ARE Still Important to Many Shoppers

Posted on April 6, 2014 by bermanevansretail

Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Nielsen Research on the “New Retail” in Australia

Posted on April 4, 2014 by bermanevansretail

Australian shoppers are highly connected and do a lot of online shopping. And recent research from Nielsen sheds more light on the Australian consumer: “Online research converts into both online and offline purchases. Results from the newly released 2014 Nielsen … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment