Tag Archives: multichannel

Retailing A to Z’s Most Popular Posts for the First Half of 2015

Posted on July 3, 2015 by bermanevansretail

Thank you for reading our Retailing: From A to Z by Joel Evans posts. 🙂 Here are the most popular 12 posts thus far in 2015 (January 1-June 30). Take a look if you missed any of them: Rating a Store from … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Increasing Customer Satisfaction — and Profitability

Posted on June 26, 2015 by bermanevansretail

In this era of self-service and online retailing, some companies struggle with providing the level of customer service that shoppers want. Consider these comments from Zendesk, which offers a customer service platform:  “Welcome to the age of the customer, where … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

The Role of In-Store Technology in Omnichannel Retailing

Posted on June 24, 2015 by bermanevansretail

What is the proper role of in-store technology in this omnichannel world of retailing? Is it typically “cool” or “creepy”? As reported by eMarketer: According to April 2015 polling by RichRelevance, creepy is more common than cool. Retailers have a … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 2 Comments