Increasing Customer Satisfaction — and Profitability

Posted on June 26, 2015 by bermanevansretail
In this era of self-service and online retailing, some companies struggle with providing the level of customer service that shoppers want.
Consider these comments from Zendesk, which offers a customer service platform: 
“Welcome to the age of the customer, where businesses fly or fail based on the customer service they provide. Whether on mobile, chat, social, and self-service, a thoughtful customer service strategy is essential for conversion. A whopping 66% of customers will spend more with a company that they believe provides excellent service. Do you have a winning strategy?”

 

Take a look at this helpful infographic from Zendesk for tips. Click on the chart for a larger version.


 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , . Bookmark the permalink.

1 Response to Increasing Customer Satisfaction — and Profitability

  1. Pingback: Increasing Customer Satisfaction -- and Profita...

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