Tag Archives: mobile media

Mobile Shopping Is Heating Up

Posted on January 26, 2013 by bermanevansretail

In 2011, U.S. retail sales via mobile devices totaled $13.63 billion. By 2016, annual retail sales through mobile media are expected to reach $86.86 billion. As eMarketer notes: “With digital storefronts just an arm’s length away, millions are reaching first … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , | Leave a comment

Australia’s Telstra: Focusing on Employee Empowerment

Posted on September 21, 2012 by bermanevansretail

Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | Leave a comment

Wal-Mart and the iPhone: A New Way to Checkout

Posted on September 6, 2012 by bermanevansretail

Wal-Mart is by far the best-selling retailer in the world. But this is not just because of its low prices and wide merchandise assortment. The firm is also extremely creative and innovative in its efforts to be cost efficient and to improve … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 8: Putting It All Together, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment