Tag Archives: merchandising

The Growth of “Me-Commerce”: A Discussion and Infographic

Posted on May 26, 2014 by bermanevansretail

As we have written before, personalization has become an important competitive tool for retailers in today’s digital marketplace. Consulting giant McKinsey offers many insights for retailers to consider regarding what it calls “Me-commerce”: “Welcome to the world of  ‘Me-commerce,’ where retail … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

Retail Shopping: Mother’s Day Vs. Father’s Day

Posted on May 22, 2014 by bermanevansretail

We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Leaders in Digital Shopper Marketing

Posted on May 2, 2014 by bermanevansretail

Via Shopper Marketing, Path to Purchase Institute has published its second annual report on “Who’s Who in Digital Shopper Marketing:” “Here is our list of brand and retail executives who are making notable contributions in the areas of digital shopper marketing, … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment