Retail Shopping: Mother’s Day Vs. Father’s Day

We all know that Mother’s Day is a huge retail shopping event. But how big is Father’s Day? Before reading the rest of this post, consider this question: Annually, by what percentage, are Mother’s Day sales revenues higher than Father’s Day’s? 🙂
Mother’s Day began more than one hundred years ago: “Mother’s Day is a holiday honoring motherhood that is observed in different forms throughout the world. The American incarnation of Mother’s Day was created by Anna Jarvis in 1908 and became an official U.S. holiday in 1914. While dates and celebrations vary, Mother’s Day most commonly falls on the second Sunday in May and traditionally involves presenting mothers with flowers, cards and other gifts.”
Did you know that Father’s Day is also more than one hundred years old? However, it did not status as an official holiday until 42 years ago: “On July 19, 1910, the governor of the U.S. state of Washington proclaimed the nation’s first ‘Father’s Day.’ However, it was not until 1972, 58 years after President Woodrow Wilson made Mother’s Day official, that the day became a nationwide holiday in the United States.”
Here is the answer to our question above: In 2013, 55+ percent more was spent for Mother’s Day than for Father’s Day.
Now, take a look at this infographic from Valassis.


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

1 Response to Retail Shopping: Mother’s Day Vs. Father’s Day

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