Retailers Are Big on Digital Ads

Not only have retailers dramatically increased their online presence in recent years, they have also become much more involved with digital advertising.
According to eMarketer, in the United States, retailers account for about 22 percent of all spending on digital ads. And by 2018, they are expected to spend more than $17 billion on digital ads:
“The U.S. retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018, for a 12.8% compound annual growth rate between 2013 and 2018. Even though digital spending growth for the industry has begun to slow, retail continues to spend more than any other US industry and will maintain this lead for at least the next several years, according to a new eMarketer report, The U.S. Retail Industry 2014: Digital Ad Spending Forecast and Trends.”
 Click the chart to learn more.



This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , . Bookmark the permalink.

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