Tag Archives: merchandising

How Small Retailers Can Combat Fraud

Posted on April 27, 2016 by bermanevansretail

Want to reduce your exposure to fraud? Take a look at this video from American Express.    

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , | 2 Comments

How Retailers Can Do a Better Job with Customer Loyalty

Posted on April 25, 2016 by bermanevansretail

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses — often, retailers — and fall under the American Express OPEN banner, which is the small business division of American … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 4 Comments

Alton Lane: A Great Men’s Wear Customer Experience

Posted on April 8, 2016 by bermanevansretail

Alton Lane is a unique luxury men’s wear retailer with showrooms in New York, Boston, Washington, DC, Dallas, Chicago, Richmond (Virginia), and San Francisco. This is Alton Lane’s approach to creating a distinctive customer experience: EXPERIENCE: “You are invited to get … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment