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Tag Archives: merchandising
A Loyalty Program That Was Too Successful?
There are times when companies really surprise you with their decisions. This is certainly the case with Stonyfield Farms, which sells a variety of dairy products — especially yogurt — through supermarkets and other retailers carrying dairy items. The firm’s … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer loyalty, experiential retailing, loyalty program, merchandising, Promo, promotion, reward, Stonyfield, success
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The Evolution of Self-Service in Supermarkets and Grocery Stores
As retailers weigh the pros and cons of self-service shopping (see this post, for example), a lot of exciting things are happening in this area. Self-Service World and Kiosk Marketplace report that: “Thanks to the adoption of self-service technology at grocery … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, grocery retailing, Kiosk Marketplace, merchandising, opportunity, planning, promotion, self checkout, self-service, Self-Service World, shopping, success, supermarket, technology, trends
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Macy’s Herald Square: A $400 Million Renovation
Macy’s iconic flagship Herald Square, New York store is a major component of the retail chain’s overall positioning strategy. Click the image to see a video interview with Macy’s CEO Terry Lundgren regarding the $400 million dollar renovation of the … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged customer expectations, customer loyalty, customer service, experiential retailing, Herald Square, location, Macy's, merchandising, opportunity, promotion, renovation, shoppers, shopping, strategy, success, technology, Terry Lundgren, video
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Retailing: From A to Z 