A Loyalty Program That Was Too Successful?

There are times when companies really surprise you with their decisions. This is certainly the case with Stonyfield Farms, which sells a variety of dairy products — especially yogurt — through supermarkets and other retailers carrying dairy items.
The firm’s My Stonyfield Rewards page now has this message:
“Dear Yogurt Lover,
After 3 great years, the  myStonyfield Rewards program will be coming to an end April 12, 2013. What started as a small program to thank you grew far beyond our expectations. Unfortunately, it’s now at a point where it’s no longer sustainable to run in a way where you will feel truly rewarded. Your last day to enter and redeem points on this site will be April 12, 2013. We’ve put together answers to a list of questions you might have, and if you need any further information, please contact us.
Thank you for your loyalty!”

 

To read Promo’s take on Stonyfield, click the image.

 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to A Loyalty Program That Was Too Successful?

  1. uvacustomervalue says:

    Reblogged this on Customer Value Analytics.

  2. Pingback: Another Dent in Customer Loyalty Programs | Retailing: From A to Z by Joel Evans

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