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Tag Archives: McKinsey
Do YOU Understand the “Me” Marketplace?
As we have noted several times before (for example, see 1, 2, 3, 4), greater personalization is essential in today’s highly competitive, multichannel retail marketplace. With this in mind, consider these observations from Visual.ly — and check out the infographic below: … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, infographic, McKinsey, me, opportunity, segmentation, shoppers, trends, Visual.ly
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The Challenge of Food Retailing in Developing Countries
For a variety of reasons — including technology, road infrastructure, shopping habits, and more — food retailing in developing countries can be complicated. Recently, Peter Child, Thomas Kilroy, and James Naylor of McKinsey addressed this topic: “Just 20 years ago, modern … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Technology in Retailing
Tagged competition, customer expectations, developing countries, experiential retailing, global, McKinsey, merchandising, planning, strategy, trends
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Better Understanding Digital Shoppers
Although online shopping growth continues to far outstrip that for traditional physical stores, more analysis still needs to be done to better understand the digital shopper. As McKinsey’s Gadi BenMark and Maher Masri write: “Companies have more data at their fingertips … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer service, digital shopping, experiential retailing, information, McKinsey, segmentation, tips
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