Tag Archives: information

Where Do Consumers Research and Buy Apparel and Footwear?

Posted on March 24, 2015 by bermanevansretail

Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 3 Comments

A Small Business Guide: Using Database Marketing to Target Loyal Customers

Posted on March 1, 2015 by bermanevansretail

TIPS FOR BETTER RETAILING: “Using Database Marketing to Target Loyal Customers” by Joel R. Evans and Barry Berman   As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

How Should Retailers “Connect” with College Students?

Posted on January 28, 2015 by bermanevansretail

Retailers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are retailers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment