Tag Archives: infographic

Addressing Gender Differences in Online Persuasion Strategies

Posted on August 30, 2014 by bermanevansretail

As we wrote a while back in one of our most popular posts, there has been significant research about differences in online shopping behavior by gender. MindWhat, an analytics firm observes: “Are men from Mars? And women from Venus? Probably … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

This Is Retail: The Great Possibilities of a Career in Retailing

Posted on August 27, 2014 by bermanevansretail

For the last year-plus, the National Retail Federation has sponsored a campaign called This is Retail: “Retail is about more than providing consumers with great products. In 2013, [we] introduced This is Retail to highlight the industry’s opportunities for life-long careers, … Continue reading →

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business | Tagged , , , , , , , | 2 Comments

How Progressive Retailers Are Using Shopping Data

Posted on August 25, 2014 by bermanevansretail

More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )? As reported by Alteryx: “Based on a recent Alteryx and RetailWire survey of nearly 350 retailers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment