For the last year-plus, the National Retail Federation has sponsored a campaign called This is Retail: “Retail is about more than providing consumers with great products. In 2013, [we] introduced This is Retail to highlight the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.”

As shown below, in this post, there are three career-oriented charts and a video “Spotlight on Retail Employees” from the NRF.