Tag Archives: global

Global Social Media Ad Spending Is Booming

Posted on September 14, 2015 by bermanevansretail

As reported by eMarketer: “Advertisers in the U.S. and Canada place a premium on social media and will ramp up paid spending on social networks 31.0% this year to pass $10 billion for the first time. Social network advertising in … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 1 Comment

Retail Sales Growth in Developing Markets

Posted on August 14, 2015 by bermanevansretail

The developed (mature) retail marketplace is seeing relatively stagnant sales growth around the globe. However, many developing markets are witnessing strong sales increases across various retail store categories. In addition, the popularity of different store formats is evolving. This has … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 1 Comment

Free Resources from Trendwatching.com

Posted on July 17, 2015 by bermanevansretail

Trendwatching.com is an excellent source of information about current and emerging trends around the globe: “Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , | 1 Comment