Tag Archives: free

Free Data from the Retail Owners Institute

Posted on September 15, 2013 by bermanevansretail

The Retail Owners Institute provides a lot of free and inexpensive data through its Web site. While the data are valuable to retailers of any size, the site is very good for small retailers because of the pricing: “The ROI … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , | 5 Comments

An Interesting Take on “Free” Shipping from Vermont Teddy Bear

Posted on August 23, 2013 by bermanevansretail

Free shipping is certainly a hot button issue for many online shoppers and the retailers that serve them. With that in mind, let’s take a look at the strategy of Vermont Teddy as to shipping fees. As reported by Tim Parry … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Free Internet Connections at McDonald’s

Posted on February 1, 2013 by bermanevansretail

For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free.  Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment