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Tag Archives: experiential retailing
Reinventing the Department Store
Check out this CBS video to see how department stores are reinventing themselves in the face of today’s competitive environment. Click the icon for a video clip.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer service, department store, experiential retailing, innovation, merchandising, opportunity, planning, promotion, video
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Toys “R: Us: Expanding in China
U.S.-based Toys “R” Us has been active globally for decades. It currently has stores in about 35 countries and jurisdictions. Now, it has decided to make a bigger push in China, the world’s largest country. As Laurie Burkitt and Ann Zimmerman … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged China, experiential retailing, global, location, merchandising, online shopping, technology, Toys "R" Us, trends, video
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Cross-Channel Shopping and the Holiday Season
Cross-channel shopping is booming. And retailers must act accordingly during the holidays. As Jay Henderson reports for Multichannel Merchant: Although “retailers have witnessed tremendous progress when it comes to mobile marketing and adoption, there are still two main challenges to overcome: Keeping … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged cross-channel, customer expectations, experiential retailing, merchandising, multichannel, Multichannel Merchant, online shopping, opportunity, promotion, tips
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