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Tag Archives: experiential retailing
Younger Restaurant Diners More Likely to Use Mobile Apps
Young adults are the most likely to use mobile media when choosing a place to dine and in interacting with a restaurant. Click the chart to read more.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, experiential retailing, location, merchandising, online shopping, restaurants, segmentation, shoppers, social media, trends
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2012 Retail Customer Loyalty Winners
Each year, Brand Keys publishes a Customer Loyalty Engagement Index that rates hundreds of firms. The results for 2012 are now in: “The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Brand Keys, competition, customer expectations, customer loyalty, customer service, experiential retailing, retail analytics, success
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Consumer Psychology: A Key Driver of Shopping
Help Scout has put together a very good infographic about better understanding consumer psychology. Take a look.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer satisfaction, experiential retailing, global, infographic, merchandising, psychology, retail analytics, segmentation, shoppers, shopping
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