Tag Archives: experiential retailing

Tips for Better Store Branding

Posted on November 11, 2012 by bermanevansretail

Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , | Leave a comment

Copenhagen’s Noma Named the World’s Best Place to Eat

Posted on November 10, 2012 by bermanevansretail

For three consecutive years, the World’s 50 Best Restaurants’ Web site has named Noma in Copenhagen, Denmark as the best restaurant on the planet. Recently, Noma underwent a dramatic design change to better reflect the eatery’s positioning as “A Time and … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | Leave a comment

The Container Store: From Start-Up to Industry Leader

Posted on November 6, 2012 by bermanevansretail

As MSNBC reports: “The Container Store opened its doors in 1978 filled with products like colorful milk crates, straw baskets, and other organizational items. Since then, the company has opened locations from coast to coast. We sat down with co-founder … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment