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Tag Archives: experiential retailing
How Store Retailers Can Compete in a Digital World
Randall Stone is a senior partner and director of customer experience and retail design for Lippincott. His clients have included Starbucks, Foot Locker, RadioShack, and The Limited. Recently, Stone identified six retail tactics to enhance the in-store shopping experience: Go … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, mobile shopping, multichannel, opportunity, planning, promotion, tips
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Online Retailers Prepare for 2013
As online retailers look to 2013, they are planning to liven up their Web sites by adding/enhancing many non-content features. According to a recent survey by SLI Systems, as reported by eMarketer: “Over one-third of online retailers plan to add … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2013, competition, customer expectations, eMarketer, experiential retailing, information, online shopping, planning
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Life Out of the Box: A Story of Giving Back
With the holiday shopping season coming to a close, here’s a very inspirational story that highlights the spirit of “giving back.” We ALL need to think about how we can give back, too!! Life Out of the Box is a … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged entrepreneur, ethics, experiential retailing, giving back, global retailing, good behavior, Life Out of the Box, merchandising, Nicaragua, success, trust, video
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