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Tag Archives: experiential retailing
bebe’s Omni-Channel Approach
bebe is “the go-to destination for chic, contemporary fashion. The brand evokes a mindset — an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, bebe is a global … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing
Tagged bebe, customer expectations, customer service, experiential retailing, information, inventory management, location, merchandising, multichannel, omni channel, opportunity, strategy, technology
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A QR Code Infographic
According to research conducted by ScanLife: QR (quick response) “codes are a familiar sight in stores, restaurants, and museums; and they often appear on magazine ads and product packaging – even on cars and clothing. Each code is aimed at effectively delivering relevant consumer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, experiential retailing, infographic, merchandising, mobile shopping, multichannel, online shopping, opportunity, planning, QR, ScanLife, shopping, trends
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Macy’s Keeps Striving to be Seamless
As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.” According to Erin Lynch, reporting for MultiChannelMerchant.com: “In what Macy’s is calling a continual effort … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, experiential retailing, inventory management, location, Macy's, merchandising, mobile shopping, multichannel, online shopping, opportunity, order fulfillment, planning, seamless, shopping, trends
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Retailing: From A to Z 