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Tag Archives: ethics
Beware Shoppers: You’re Being Tracked
As we’ve reported various times before, companies frequently track our behavior — both online and in the store. Does the pervasiveness of this concern you? Take a look at this recent article in the New York Times by Stephanie Clifford and Quentin … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues, Video Clips (non-career)
Tagged Amazon, bad behavior, customer expectations, ethics, Nordstrom, privacy, technology, tracking, trends, trust
1 Comment
More Retailers Doing Well by Doing Good
Retailer success and involvement in socially desirable projects are not incompatible. In fact, support for the community is at the core of many retailers’ strategies. As Jonathan Lee reports for Retail Touchpoints: “The cross-pollination between corporations and non-profit organizations has produced … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged customer loyalty, doing good, entrepreneur, ethics, experiential retailing, good behavior, Retail Touchpoints, success, tips, TOMS, Warby Parker
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