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Tag Archives: entrepreneur
Marketing Practices and Small Businesses
Small businesses have different goals and needs as compared to larger firms — not to mention budgetary constraints — when it comes to their marketing practices. As reported by eMarketer: “Small-business owners (SBOs) are a diverse bunch that includes more … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged competition, eMarketer, entrepreneur, marketing, merchandising, minorities, multichannel, opportunity, planning, promotion, small retailer, social media, success, tips, trends, women, word of mouth
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Experiential Retailing Keeps on Evolving
Whether operating stores and/or running an online business, retailers must continuously strive to offer shoppers the best experience possible — or competitors will win them away. Oracle recently published an in-depth report on experiential retailing. It concluded that: “Consumers want retailers … Continue reading
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Amazon, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, merchandising, multichannel, opportunity, Oracle, promotion, retail analytics, shopping, strategy, tips, trends
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What’s Ahead for Gilt Groupe and Other “Flash Sale” Retailers
This is a pivotal time period for Groupon, LivingSocial, Gilt Groupe, and other online “flash sale” retailers. For example, as noted by Daily Deal Media:”Groupon is trying to dig itself out of the trenches and increase its value again. It’s … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, customer expectations, customer loyalty, customer service, entrepreneur, experiential retailing, financial performance, flash sale, Gilt Groupe, Groupon, Kevin Ryan, LivingSocial, merchandising, online shopping, opportunity, planning, pricing, promotion, retail analytics, trust
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Retailing: From A to Z 