Tag Archives: eMarketer

Retailing Leads U.S. Industries in Digital Ad Spending

Posted on June 3, 2015 by bermanevansretail

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment

2015 Global Retail Sales Booming

Posted on April 15, 2015 by bermanevansretail

2015 promises to be a very strong retail sales year around the world as more countries recover from their recessions. Total global retail sales in 2015 are projected to reach nearly $24 trillion dollars. According to eMarketer: “Retail sales worldwide … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Where Do Consumers Research and Buy Apparel and Footwear?

Posted on March 24, 2015 by bermanevansretail

Despite the tremendous increase in researching and buying products online, many apparel and footwear customers still often like to patronize physical stores — and for research, not just buying. As reported by eMarketer: “Consumers may be happy to research online, … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , | 3 Comments