Retailing Leads U.S. Industries in Digital Ad Spending

Are you surprised by the title of this post? Or, is it something to which you were already aware?
According to eMarketer:
“U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the 2014-to-2019 period forecast by eMarketer. Despite a gradual leveling off of spending increases, retail will remain the leader among industries when it comes to digital ad spending during this time frame, according to a new eMarketer report, “The U.S. Retail Industry 2015: Digital Ad Spending Forecast and Trends,” part of our “Digital Ad Spending Benchmarks by Industry” report series.”
Click the image to read more from eMarketer.

 

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , . Bookmark the permalink.

One Response to Retailing Leads U.S. Industries in Digital Ad Spending

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