When Do Shoppers Prefer Self-Checkouts?

As we wrote a while ago, self-checkouts are here to stay. However, their popularity among shoppers varies greatly by retail format and in-store buying situation.
Recently, Retale conducted a large-scale study on self-checkouts. As summarized by eMarketer:
“When it comes time to purchase in-store, shoppers want the speediest checkout process possible, and many are taking matters into their own hands with kiosks, according to April 2015 polling by Retale. Of the more than 1,000 U.S. Internet users polled, 85% had used in-store self-service checkout kiosks. This was even higher among younger respondents, as 91% of millennials reported using self-checkout, compared with 81% of the 35-and-older group.”
“Despite limitations, nearly half (49%) of respondents wanted self-service kiosks in every store. The most in-demand locations were mass merchandisers, supermarkets, and drugstores. About one-quarter cited convenience stores, department stores, or specialty stores.”
Click on the chart to read more. 

 

 

This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing and tagged , , , , , , , , . Bookmark the permalink.

One Response to When Do Shoppers Prefer Self-Checkouts?

  1. Pingback: When Do Shoppers Prefer Self-Checkouts? | Retai...

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